Where the rubber hits the road for General Motors in the Middle East!

When General Motor’s global design agency, Czarnowski, showed us their designs for three huge stands at the 12th Dubai International Motor Show we knew that we had a big challenge ahead of us. It was clear that GM was entering a very important year for all their stakeholders. An unprecedented number of significant new launches meant that there’d be a lot of press attention around their presence at the world’s major motor shows. And that meant that the experiences their stands offered would come under close scrutiny. The automotive press is hard to please. Anything phoney or corny wouldn’t cut it.