Action Impact, the UAE’s leading brand experience agency, successfully delivered the prestigious opening event at Qasr Al Muwaiji, on behalf of Abu Dhabi Tourism  and Culture Authority (TCA Abu Dhabi). The historic event took place at the prominent, newly-restored fort complex in Al Ain, between 15th and 21st November 2015, when Qasr Al Muwaiji reopened as a museum and exhibition, featuring significant moments of the President’s childhood, celebrating his leadership and national achievements, and as a monument to the country’s progress.

Home to the Al Nahyan dynasty and birthplace of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, the impressive fort opened its doors for the first time in over 60 years.  The symbolic entry into the fort was officially led by Sheikh Tahnoon bin Mohammed Al Nahyan, the Ruler’s Representative in the Eastern Region.