Another challenge from Aldar Properties delivered in record time. “In one of our early meetings about their stand for Cityscape Abu Dhabi, our clients at Aldar Properties mentioned that they were struggling to find a venue for a sales centre for the Yas Acres development,” says Hedley Grist, Action Impact’s Account Director. “We’ve worked on a few interesting projects with temporary structures (some of which turned out not to be so temporary), so we offered to help. But in our next meeting, they issued us with an even more unusual challenge. They had identified one of the buildings at the Yas Links golf course as a possible venue, and they wanted to know if we thought it could be converted into a sales centre in time to benefit from the publicity around Cityscape, a mere twelve weeks away.”

“At Action Impact, we have separate specialist teams for exhibition delivery and interiors,” explains Hedley, “so we were confident that we could take on this challenge in parallel with the Cityscape stand, with the advantage of a single creative and management team, to share resources and knowledge of the project.”

“The short timeframe meant that the project had to be approached in a pragmatic way, but without compromising on the client’s desire for high-quality finishes that would reflect the brand,” explains Executive Creative Director Simon Tapping. “We carefully divided the job up with a base-build contractor chosen by the client, giving them creative guidance where required, whilst we concentrated on designing an interior that would reflect the lifestyle aspirations of the target audience, using materials and finishes that were readily available in the market.”