Tawazun Economic Council set high standards on their path to fulfilling their vision of comprehensive and sustainable economic and social developments within the UAE. The 2018 International Exhibition for Security and National Resilience (ISNR), in Abu Dhabi, was the perfect occasion to further that vision.
Fittingly, the objective at ISNR was to reflect Tawazun’s high standards and qualities via marketing efforts at ISNR, to offer branded areas for important partners, and to provide a free-flowing experience for all visitors at the prestigious global homeland security event.
Creating a clean, open and inviting space was of upmost importance to Tawazun - also, to house enough formal and informal welcoming meeting spaces for all relevant companies to discuss business.
The approach we took was to create an exhibition environment free of clutter and heavily focused on quality finishes of all materials, and which strongly projected an approachable brand identity. We purposely avoided supplying excessive quantities of technology on the stand, so it remained accessible and professional to guests. However, each of the partners had a dedicated portrait LCD screen, set within the various branded totems, as a token of respect.
The private meeting spaces and supplementary hospitality were of equal importance to Tawazun. This was to enable intimate interaction with guests and to convey to partners and visitors Tawazun’s welcoming posture. We provided just what was asked, with lavishly equipped private Majlis seating areas complemented with quality furniture items and specially requested photographs of the leaders of the UAE, past and present.
We had the pleasure of hosting one of ISNR’s most inviting and hospitable stands and, by providing a clean and professional branded environment, helped Tawazun to further many of their numerous commercial projects.