MCG Pic 1
Meydan Sobha
Cityscape Global
MCG Pic 1
Meydan Sobha
Cityscape Global
MCG Pic 2
MCG Pic 2
MCG Pic 3
MCG Pic 3
MCG Pic 4
MCG Pic 4
MCG Pic 4
MCG Pic 4
Meydan sobha: cityscape global
reveal of district one
The Challenge:
Produce a unique 800 sqm exhibition stand for Master Developer Mehdan Sobha, with the aim of creating a dramatic reveal of the latest development, District One, and driving footfall traffic at Cityscape Global.
Created a unique and dramatic reveal of the specially commissioned “District One” architectural model, using a series of customized computer-controlled moving LED screens delivering specially produced immersive CGI and audio. The reveal was Attended by HH Sheikh Mohammed bin Rashid Al Maktoum and HH Sheikh Hamdan bin Mohammed Al Maktoum, accompanied by a significant media presence and making local and regional headlines. Resulted in overflowing potential buyers and investors during the three opening days of the stand.