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NSHAMA

Town Square

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NTS Pic 1


NSHAMA

Town Square

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NSHAMA – Town square sales centre

distinctive housing - distinctive square

 

The Challenge:

Differentiate NSHAMA from other real-estate developers and create a Sales Centre for their first ever development, Town Square, by blending the smart with the sophisticated, all the while encouraging the off-plan purchases of ‘affordable housing’.

Transformed a notable Downtown Dubai building from a blank canvas, into a vibrant Sales Centre that offered entertainment, refreshments, and activities. Created a place to be and live, whilst offering an inviting platform for the younger generation to purchase and plan their future dream homes, all orientated towards a ‘Live Life’ lifestyle direction. Managed a safe, purchase-controlled environment, to ensure that properties are within reach and understanding of the younger generations. Offered a vibrant space to the audience that presented a glimpse of the lifestyle that is on offer, installing a sense of ‘being’ and ‘living’, within the sales environment. Resulted in highly successful sales for NSHAMA, and it continues to generate interest and sales from a younger audience.