The encroaching development of the Sheikh Mohammed bin Rashid City inevitably meant that Meydan had to close their temporary cycling facility. A new facility was required.
The challenge therefore was to develop a brand-new cycling facility which could compliment Meydan’s brand, encourage and promote a healthy lifestyle for the residents, and could also cater for a diverse range of guests and individuals – groups of up to 50. We suggested to Meydan a 4,600ft2 plot which had a magnificent view of the Burj Khalifa, easy access for visitors and residents and, more importantly, had access to the Nad Al Sheba cycling track.
The concept of the facility was based on upcycling shipping containers and to apply immaculate finishes throughout. We purposely wanted to distance the design from the usual industrial container conversion look, so we implemented various graphics and lightboxes inside and out.
The building provided bathrooms, showers and locker facilities, indoor and outdoor refreshment areas, prayer and ablution rooms, and a roof terrace to capitalize on that marvelous view of the Burj Khalifa.
As this facility was going to be a new launch the client decided they wanted a new brand identity. Based on this we created the brand ‘DXBike’, incorporated the dominant colours into the interior theme, then developed the slogan ‘Exercise, Socialise, Rest and Rejuvenate’ which would later define the graphics and language of the entire facility by use of various inspirational quotes.