Cityscape has always been a significant event in the Meydan calendar, revealing new projects, communicating its timeline of launches, demonstrating its many high-profile achievements, and proudly displaying the breadth of its assets including real estate, retail, hospitality, lifestyle and equestrian.
Action Impact were chosen to design and deliver Meydan’s presence and launch an exciting new development, Marsa Meydan. The stand would also highlight two of Meydan’s high profile, ongoing projects, Meydan One Mall and District One.
It was necessary for Meydan’s new climate-controlled Marina, Marsa Meydan, to be launched by use of a stunning reveal experience to VVIP’s and the public. It was launched right at the opening ceremony of Cityscape Global in a memorable uplifting mix of moving structure, lighting, content and audio, creating a real buzz at the show and maximizing exposure.
The ring feature was purposely orientated to deliver maximum impact from Cityscape’s entrance. The high-level, revolving animated content displayed multiple digital images of the Marsa development, capturing the atmosphere and impact of this unique lifestyle destination and, of course, the world’s first climate-controlled marina.
The materials and structure created a sense of the space, to captivate and educate visitors, enticing them into a journey of discovery and was revealed to HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and Sheikh Ahmed bin Saeed Al Maktoum, president of the Dubai Civil Aviation Authority, CEO and Chairman of the Emirates Group.