IMKAN wanted to showcase their local and international projects at Abu Dhabi’s 13th annual Cityscape exhibition, at the Abu Dhabi National Exhibition Centre (ADNEC), where dozens of residential developments were on show from more than 100 real-estate developers and some 15,000 buyers attended.
IMKAN’s 624 sqm space needed to display their hero development AlJurf and echo their slogan ‘Soulful Places. Enriched Lives.’ AlJurf is IMKAN’s waterfront Riviera development in Sahel El Emarat and conveniently sits between Abu Dhabi and Dubai.
We adopted and developed IMKAN’s concept which was uniquely elegant and welcoming. We had a dedicated space for AlJurf situated within their renowned ‘IMKAN box.’ The 6m tall, 168 sqm structure provided visitors with a museum experience which utilised, to effect, delicate fabrics shielding visitors from the outside noise and bustle.
Inside, a specially commissioned video of His Highness Sheikh Zayed bin Sultan Al Nahyan admiring the areas around Ghantoot and Sahel El Emarat, further reflecting on the heritage surrounding AlJurf.
The materials used for the finishes, across the stand and IMKAN Box, were unique and of high quality - using quality-grade plywood for example. Details were of the upmost importance.
The stand facilitated sales of off-plan & on-plan purchases which place throughout the duration of this instalment of Cityscape AUH with noteworthy visits from HH Sheikh Nahyan al Nahyan and HH Sheikh Abdullah bin Zayed.