GENERAL MOTORS: MOTOR SHOWS

GM’s presence was focused on enabling potential customers to feel the quality of each brand in a tangible and direct way

INDIA

CREATE AN IMMERSIVE SPACE - BRING TO LIFE THE ASPIRATIONS OF THE DISCERNING INDIAN CAR BUYER

Communicate that Chevrolet is based on quality and American Style in an environment that expressed this commitment down to the finest detail | Stand designed by leading global agency, Detroit based Czarnowski | Stand was ranked No. 3 of the “7 Things You Should Not Miss” as listed in NDTV’s Car and Bike | Triumph of collaborations by agencies across the world to deliver a local success | The public and media flocked to the stand to step into the immersive Chevrolet brand experience

DUBAI

THREE WORLD-RENOWNED BRANDS – THREE BOLD AND INNOVATIVE STANDS

Chevrolet’s area was approx. 1300m² and conveyed a sense of smooth forward motion | The 900m² Cadillac stand’s circular ceiling created a pool of light that made each model glow | At just under 500m², the GMC environment boldly showcased new models | Experience was enhanced with an entertainment zone that offered an Oculus Rift virtual reality falcon’s eye-view of a flight across the dunes | Visitors had the chance to match Wayne Rooney’s long-pass virtuosity