General Motors
Motor Shows
General Motors
Motor Shows
Communicate that Chevrolet is based on quality and American Style in an environment that expressed this commitment down to the finest detail | Stand designed by leading global agency, Detroit based Czarnowski | Stand was ranked No. 3 of the “7 Things You Should Not Miss” as listed in NDTV’s Car and Bike | Triumph of collaborations by agencies across the world to deliver a local success | The public and media flocked to the stand to step into the immersive Chevrolet brand experience
Chevrolet’s area was approx. 1300m² and conveyed a sense of smooth forward motion | The 900m² Cadillac stand’s circular ceiling created a pool of light that made each model glow | At just under 500m², the GMC environment boldly showcased new models | Experience was enhanced with an entertainment zone that offered an Oculus Rift virtual reality falcon’s eye-view of a flight across the dunes | Visitors had the chance to match Wayne Rooney’s long-pass virtuosity