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Etisalat
Spartan Race
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Etisalat
Spartan Race
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ETISALAT: SPARTAN RACE
THRILLING – ATTENTION GRABBING – FUN FOR ALL
Etisalat wanted to raise brand awareness and generate interest with families
Partnered Etisalat with an event that already had a great reputation with the target audience | Activated the brand with fun activities, including a “wipe-out” game, which was a high intensity obstacle course | Developed a Chill-Out Zone, which was supplemented with photobooths and mobile charging stations so memories could be instantly captured, stored and shared | A DJ and MC provided an eclectic and high-energy soundtrack | Over 1000 people interacted with Etisalat’s representatives throughout the day