Nurture your nuggets
Once you bring your idea to life (more than simply storing it your head or as a line in a notebook), you’ll both communicate your idea much more effectively, and you’ll also make it way harder for people to snuff your idea out. Furthermore, presenting your idea as a simple graphic, a 3-D model or a crude prototype makes it far easier for people around you to suggest helpful ways to get it done. You don’t need a big budget to bring an idea to life, there’s always a cheap way of proving an idea. You just have to find it.
Even a big idea can be boiled down to its purest elements
Let’s say your goal is to make a movie. A pretty big task, you might think? Well, if you’re passionate about making a movie, then shoot one or two scenes on a cheap video camera and edit it on a computer – at least you’ll then be able to show that the story and the characters are gripping. This will help you persuade the experts who can make the movie happen that you’re really serious about your goal and you’ll have the energy and initiative to see it through to completion - crucial factors for them to know, especially if they’re pouring their own money into making your idea happen.
When I first began pitching gift and novelty ideas, I disciplined myself in a couple of ways that became key strategies to getting my ideas off the ground. First, I trained myself to ruthlessly write my ideas down as soon as I had them (something you have to do, and I still do today). By doing this, I started to create a portfolio of ideas. I used a simple word document on my computer and then wrote the title for each idea at the top in large, clear type. There was no special technical knowledge needed to do this, which was very fortunate because I don’t have any.
Then the other way I ensured that my ideas would have a chance of coming to fruition was to communicate all my concepts by bringing them to life in a very crude way. This was also done at no cost and with no special software skills either. You’d think that to be able to design new products, you’d need to be a designer with fancy photoshop skills. Wrong! In order to communicate any idea, I use any relevant images I find on the internet and stick them together on a page, plus I often use clip art too – the pre-made, line-drawn graphics, which are also freely available all over the web. All you need to do is bring an idea to life to the point where the person looking at it can get the core concept and then begin to visualise how it could be. This makes it much easier for them to make a decision as to whether it’s something exciting they’d want to be involved with.
When I pitched my range of novelty remote controls called ‘control-a-man’ and ‘control-a-woman’, I showed prospective partners images of real remote controls with ideas for new buttons underneath, like ‘talk about feelings’ and ‘ego off’ on the ‘control-a-man’. The very basic visuals I presented brought the idea to life just enough so that anyone I showed them to could instantly see what the potential of the idea could be. Fortunately, the first company boss I showed them to had a brilliant mind and got the concept right away. And, together, we went on to sell more than a quarter of a million novelty remote controls.
These days, I use the internet to find amazing designers who can bring my designs to life quickly, which means it doesn’t cost too much to communicate any concept professionally, powerfully and beautifully. And, if you have no budget at all, you could always persuade a designer to help you by agreeing to cut them in on the deal when you start getting income further down the line.
Sometimes when you work with a designer, their design comes out so well that it allows a factory, or the experts you’re working with, to be able to skip a step in the design process. And that means that what you’ve brought them has even more value.
You can also make a prototype yourself if it’s not too hard. This is easier if you’re making a novelty gift as opposed to a ground-breaking new car, but the principle is the same:
Bring your idea to life in some way other than a thought in your head, and instantly it gains massive power
When I wanted to get a publisher for my first ‘gift book’ called Presents money can’t buy (which was all about thoughtful things you can do for others), I did a doodle for each concept in the book, then got a mock-up of the book printed at a local printer’s and relentlessly sent these crude prototypes to publishers. I got dozens and dozens of rejections, year after year, but the publisher who eventually decided to work with me liked my doodles so much that they kept them in the final book.
Why you’ll soon find other people’s sweat wildly attractive
Anything you can do to help to bring your idea to life and persuade an expert to partner with you, so much the better. And when you have great people working with you, absolutely anything is possible. No sweat!
To learn more about Shed’s book ‘Success Or Your Money Back’ Click Here
Sheridan Simove, Entrepreneur, Performer, Author and Motivational Speaker.
Shed is someone who’s studied creativity, success and happiness for over thirty years; he finds it hugely exciting to meet and interact with the Action Impact team. Many of the techniques and thought processes that he uses align with what Action Impact offer every day - which is to create remarkable and exciting events by constantly reinventing and keeping up to date with the latest trends and tech innovations. By doing this, you can always deliver an experience that makes you stand out in the market. Shed applauds Action Impact for ‘powerful energy, enthusiasm, and vision.'