Blog

Expo 2015, Milan

A Creative Director’s guide to the Expo 2015 Milan pavilions

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Experiential marketing trends

The ripples of industry trends here in the Middle East

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Our digital lives in 2025

Pew Research Centre’s prediction of what our digital lives will be like in 2025

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Dubai then and now

The eye-catching moment that forms a transition between the history of Dubai and a celebration of Dubai now

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What brand experience agencies do

Creating natural, participatory brand experiences that cut through the clutter and genuinely engage

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The 5 faux pas that linger on

The don’ts of our industry and remembering where we work

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Procurement: it works for agencies too

Agencies need to identify opportunities for smarter purchasing

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5 steps to pre-qualify the best agencies

Understanding the importance of agency / client relationships

Procurement: Friend or foe?

Playing Catch with Clients

7 Reasons Why Great Experiences Take Time

Finding Your Wow Factor

Stories, Not Storeys

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Why tech is your event's best friend

Don’t dismiss the impact of technology on exhibitions and event management

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Stop! This is not how you choose an agency

Search for a partner, not a vendor