Time certainly flies when you’re having fun. It’s difficult to believe we’re ten this year when it seems like only yesterday when our doors first opened for business. Perhaps we’ve been too engrossed in our work; that might explain it. Like when you’re busy all day and then raise your head to realise it’s dark outside. After all, over the years we’ve put our name to some of the region’s most challenging projects. Another reason might be that we’ve always been a close-knit and talented team. So if we haven’t noticed ten years slipping past, it’s because we’ve had a great time. Our clients would certainly agree with that sentiment; some of them have been with us almost since the beginning. Be it event management, exhibitions, or brand environments & interiors – we’re well-known for the enthusiasm with which we approach our work.

Nonetheless, there’s no denying a decade has passed. It’s marked by the awards, commendations and letters of appreciation adorning our walls. By our portfolio and showreel. But perhaps most importantly, by the growth of the city and the country that we call home. We’re truly proud of the fact that we’ve tangibly contributed to the success of Dubai and the UAE.

Our own growth has at times caught us by surprise. We currently employ 13 nationalities and speak 19 languages – but we’ve managed to retain the essence of who we are and what we stand for. Perhaps it’s because five of the seven people who opened our doors in 2005 are still happily working here. Or because nearly 50 percent of our current staff have been with us for 5+ years (which is really saying something in a market where employee turnover is quite high).

And so, we wanted to commemorate our tenth anniversary with celebration yes, but also a little introspection. We turned to our creative team, and they responded with an intricately crafted ‘10’. It uses co-eccentric arcs of colour to create a vortex representing countless people, ideas and projects all coming together to create meaningful value. Not only enabling one another, but complementing each other too. We also created a special version of our brand slogan. “Experience Difference” becomes “A Decade of Difference”.

To conclude, at the end of the day it doesn’t matter how old you are. What counts is what you’ve accomplished, the values you uphold and the people who choose to be with you. Well, by these criteria we seem to be doing pretty well!


Adrian Bell

Co-founder and Executive Director