As part of our ongoing collaboration with du, we co-created the du Live! platform – providing a fresh way for du to connect with its target audience and stand out in the market through a unique association with live music.
Since the launch of du Live!, we have delivered a programme of up to 30 activations designed to enhance the pre-event build up at large-scale concerts across Dubai – creating fun experiences that get people talking.
Each activation is relevant to the performing artist – from du branded bandanas for Guns N’ Roses to gondola displays for Andrea Bocelli, to a ‘find the biggest Rihanna fan’ competition.
Other popular activities have included a ‘guess the year of that song’ challenge, a karaoke stage and a drumming circle.
With audiences reaching up to 15,000, we also make the most of social networking to deepen brand engagement.
du Live! activations have been met with an outstanding response from both the client and our target audiences – attracting an ever-growing number of participants, year after year.