Apr 2010
Cityscape Abu Dhabi brings together real estate investors, developers, consultants, architects and all other senior-level real estate professionals from the region and abroad to network, create joint venture partnerships and discuss the opportunities and challenges within the property development sector.
Action Impact, a strong partner of twofour54, was approached to participate in a cutting edge project for Cityscape Abu Dhabi 2010.
Working closely with world renowned New York based Architects, Diller Scofidio and Renfro, Action Impact were commissioned to build a statement immersive experience at Cityscape Abu Dhabi, which showcased twofour54’s permanent location at Men Zayed.
Spanning a space of 90sqm, the structure is angled from the floor and finishes at a suspended incline. Materials were shipped in from around the world, including Panelite from Italy, ensuring that only premier finishes were used to reflect the twofour54 brand.
Although the stand was amongst the smallest at the show, it was arguably one of the most technically advanced designs with no rigging or overhead support. Visitors were invited to enter the stand where they were provided with 3D glasses and welcomed to take the journey through twofour54’s new home.
