The Red Bull Air Race World Championship features the world’s best pilots in a motorsport competition based on speed, precision and skill. To have enjoyed the most privileged views of the race and experience its unique atmosphere, Action Impact delivered a viewing area for spectators to enjoy the day’s action.
The viewing area consisted of branded beanbags and umbrellas which came to much relief of spectators with temperatures rising above the 40 degree mark. Strong desert winds suddenly shifting direction just hours before the race tested our teams’ ability to work together and in synergistic coordination with show organizers, as well as local authorities to provide a safe environment to all visitors.
Temperatures cooling slight on the evening of 26 March created a pleasant atmosphere for visitors to enjoy the concert brought by du. Invited guest were treated to a seated Majlis which offered comfort and style on the beach of the Abu Dhabi Corniche till the early morning.
With the temperatures cooling the electric vibe came to life with a live spectacular, which included Arab and international stars such as Lebanese super star Ragheb Alama and local Emirati group ‘ Desert Heat’ as well as DJ ‘Ricardo da Force’. One hundred du invited guests were treated to view the concert from their private seated Majlis. White leather seating added a degree of comfort and style to the concert with loads of space to hit the floor.
In addition to our lounge areas for spectators and audiences we created platforms for our younger guests who included a PSP Go entertainment booth and T-shirt printing facilities which had the whole family participating in the Air Race fun.