Based on the previous years design, a 799sqm version was developed with elements from their hugely successful 2008 stand being re-built. The focus this year was to showcase the key entities that are already operational within DUBAILAND®; Tiger Woods, Motorcity, Al Sahra Desert Resort, Dubai Sports City and Global Village and to inform visitors of the many spectacular projects coming soon to DUBAILAND® including theme parks, a variety of exciting entertainment and world-class hospitality.
The buzzing double deck stand stood out amongst the surrounding exhibitors, offering visitors a chance to participate in fun activities or just look around and network to get a taste of things to come. Soothing neck and shoulder massages, competitive electronic Wii console games, a six meter high Lego model of the Burj Dubai and photo opportunities with Woody the Woodpecker were just some of the many fun elements on the stand!
For data capture purposes, Action Impact designed and developed content for interactive touch screens that were positioned around the stand, allowing visitors the freedom to retrieve information on each of the entities and register their interest in specific projects.
The stand was undoubtedly a big success for DUBAILAND® and their partners.