Feb 2006
Founded in 2003, Coral international has a product mix of hotels, boutique apartments and resort properties across the Middle East.
Due to a late booking, Coral's 100m² stand was positioned in the far corner of the Dubai World Trade Centre hall no 1. Action Impact's Project Manager Paul Farthing got to work on helping Coral maximize this location with a visually impactful and impressive stand.
Working closely with Action Impact's in -house Design team, Paul helped 'lift' the appearance of the stand with innovative graphics, quality finishes and even an 'on-stand' aquarium (with rare and unusual tropical fish).