Sep 2006
Dubai Sports City is development of enormous scale and stature, with state of the art stadiums for international events, and several residential and commercial developments, along with world class sports academies within.
Dubai Sports City needed an injection of creativity and awareness in the market as the initial message of its significance had become ‘mixed' and perhaps a little understood in the local market. The challenge was set to deliver a simple, clean but yet powerful statement at Cityscape. Within Dubai Sports City there are two main developments, Victory Heights and Canal Residence, both of which are residential developments within the Dubai Sports City arena. The challenge was to create an exhibition environment that even from a distance portrayed showed DSC as the umbrella company and detailed the developments within. The final design was simple, clean structure that portrayed the look and feel of a stadium with the internal space showing the developments within DSC. The result was a spacious stand that highlighted the grandeur of DSC from a distance and highlighting the attractions within.
The DSC team were given the platform to clearly portray the image of Dubai's premier sporting venue for international and local sporting events, and also re-emphasise the facilities within.
