Aug 2006
Based around the world of equestrian pursuits, Al Kaheel will provide Dubailand with a first class equestrian development.
The conceptual design of the stand became an opportunity to offer to the show visitors a chance to experience the entire look and feel of an equestrian environment. With a mixture of theme parks, entertainment zones, training facilities and residential areas within the development, the content of the stand was very heavy. Action Impact designed a stand that gave the feel of a stable environment. Soft, warm colours, overhead branding, a stable walk way were all featured. As a special experience for the visitors, a live stable was designed to house two miniature Horses, which immediately grabbed the attention of the stand visitors. The stand was well received by all and the warm tones and soft furnishings provided a pleasing and relaxed environment.
