With the Arabian Travel Market being used as a platform to launch in the market, Expedia needed a slick and effective platform to create awareness to the public of their new presence in the region.
Expedia chose a relatively small solution to role out their brand at ATM and Action Impact worked closely with them to understand the aspects of their company. ATM is a perfect platform for Expedia to operate through and the high standards of the brand needed to be reflected in the stand design. A small but eye catching position close to the main entrance of the hall needed to be developed to offer Expedia the opportunity to engage with as much traffic as possible. Based upon the success of the first year Expedia have taken the same space for next year.