Dubailand is a key component of the vision for the future of Dubai as a major tourism destination, and ATM is an important opportunity to update the travel industry on how the project is developing.
This year's stand design was an evolution of last year's successful concept, combining a visually striking colour combination of purple and white, a series of models of the key projects, and a self-contained 'Overview Show'. This show started life in 2005 as a simple explanation of the projects, their size and their location within Dubailand, but in keeping with the client's wishes, this year it was developed into an entertaining '4D' experience, hosted by a laser-projected Genie, with multi-screen video, surround sound, lighting, and aromas to bring the Dubailand story to life.
The fun and entertaining nature of the project was further enhanced by a series of acts who entertained visitors throughout the four days of the exhibition.
The significance of Action Impact's contribution to the success of this year's event was summed up by George Saba, Marketing Director of Dubailand, who said, "Action impact have elevated the level of creativity in terms of exhibition stands - we consider them an extension of the marketing department"