The unveiling of the impressive 400M2 stand was perfectly timed to follow the launch event on 1 May 2006 and took pride of place at the front of hall 3.
Creatively, the task was challenging and the Action Impact design team spent exhaustive hours working with the client to create a stunning exhibition experience for the public to enjoy.
Themed around hotel lobby's the team went to extreme lengths to emphasize quality, ambience and variety by incorporating four distinct themed areas all within the single space: Europa (the concierge area), Asia-Asia (the largest hotel in the world serving exquisite Dim-Sum), Camerlot (old England complete with fair maidens!) and Africa (complete with observation deck!). Numerous marble graphic 'tolborones' gave our visitors ample insight into the numerous hotel developments and taking pride of place in the centre of the stand was the enormous 13M model beautifully lit beneath a specially designed mirror-lined canopy.
Action Impact went further by touching our visitors senses in each area with distinct smells, themed food, synchronized themed audio, textures and props giving the visitors a truly 'round the world' experience!
Mike Wain, Managing Partner of Action Impact indicated 'It's difficult not to be impressed with the stand as the moment you step into the space a real sense of grandeur, quality and spectacle immediately greets you.'