Twofour54 is a content creation community with several location offices based across Abu Dhabi. The Intaj studios are their main flagship
The project involved addressing the branding and way-finding for the Intaj Studios which houses 3 large TV studios with associated control rooms, 10 post-production rooms and edit suites. Several breakout spaces including 2 V.I.P green rooms, several dressing rooms as well as spaces for audiences, production crew and high ceiling reception lobby were finished utilising a mixture of graphics, furniture, dressing, accessories, window blinds and paint finishes.
Signage was an important element of this project with variations including outdoor polished aluminium way-finding for entrances and parking, acrylic door signage for specific rooms and spaces in the building, as well as signage integrated into the main graphics in the lift lobby in both graphic and stainless steel form. Further 3D elements included the reception counter and rear wall, as well as the large icons wall mounted in reception which together make up the main feature of the lobby transforming the space from an empty canvas to a forward thinking TV studio environment.
The exterior of the building was also treated to one way vision graphics which encompassed both branding & way finding in a single treatment enhancing both the aesthetic and functionality of the studio.