Apr 2010
The exhibition has been commissioned by Abu Dhabi’s TDIC (Tourism Development & Investment Company) and has been designed and realised by Action Impact.
TDIC’s brief for the “The Saadiyat Story” was to create an immersive, walk-through experience – with a significant ‘wow’ factor - to tell the story of Saadiyat Island and to inspire visitors by bringing to life how amazing the Island will be.
The design uses an integrated approach to communicating the key messages with a carefully balanced mix of audio-visual media including large-scale AV, graphics, physical and touchscreen interactives and lighting, spread across nine chapters.
Since its inauguration in March 2010 at Manrat Al Saadiyat the exhibition has attracted a high number of visitors and the TDIC marketing team all agree that it has achieved its objectives and more than exceeded their expectations in describing the story of Saadiyat.
