This event was a high profile announcement to international press and local media along with special invitees from the Abu Dhabi Royal family and members of the FIA.
Action Impact was asked to look at ways to 'exhilarate' the invited guests within an indoor hotel ballroom environment. The chosen route was a classic rally arch reveal with the vehicle driving through the audience. A rally arch was constructed to house the branding for all of the key sponsors of the rally team. The arch was flanked by large screens to show the car I action. Special footage was shot just one week prior to the event that showed the car in action with all the new ADTA livery. That same car was the hero of the event. With the thunderous engine sounding, the new Ford Focus came from the darkness through the arch, posed at the end of the stage for photos and then moved through the audience and came to rest on a revolving plinth in the middle of eh next ballroom where lunch was served, in full view of the car.