Mar 2011
The Sheikh Zayed Book Award team as part of Abu Dhabi Authority for Culture & Heritage awarded Action Impact with the design and production of their new award stand for the Abu Dhabi International Book Fair 2011 at ADNEC.
The brief was to create a space that showcased the award winners but at the same time included practical areas for the many meetings and press events that would be taking place over the exhibition period.
Action Impact answered the brief by creating an open and welcoming space that was true to the award spirit and identity. A large halo lit award logo helped to create presence and the award winner portraits were beautifully framed as a backdrop to the stand.
