May 2006
Working closely with the brand managers at Toyota, the Action Impact team helped convey powerful new brand statements and compelling new positioning for the regions most popular saloon car. A 'Rejuvenated' and 'Refreshed' vehicle was dramatically revealed to a specially invited audience of over 500.
Account Manager Hedley Grist explained 'We decided to reveal the car in dramatic style using some tried and tested theatrical techniques'.
With innovative use of ultra-violet, lasers and a traditional kabuki drop, the audience were left open-mouthed with a 'floating' car appearing out of nowhere. This innovative illusion provided the WOW factor for a sequence of specially choreographed dancers and display of oriental marital art skills.
