As Averda's objective is to raise environmental awareness and contribute to the welfare of the community, Action Impact used 85% of recycled materials for their stand, which did reflect the nature of Averda and certainly, of the show itself.
It is quite rare to have a stand built with an eco element at its core. The booth stood on eco-flooring that is 100% recyclable. A pure white and clean stand positioned strategically, right at the entrance of the hall, which attracted many visitors each day. The brightness of the stand was contrasted with branded green images and blue lighting, reflecting the corporate colors of Averda.
Overall, the delivered design represented an eco-friendly environment including lifestyle images which portrayed a package of the green environment that Averda promotes and communicated Averda's brand values through its strong messaging. The successful managing of this project has brought the relationship between Averda and Action Impact to the next level.