It is held annually under the patronage of H.H. Sheikh Ahmed Bin Saeed Al Maktoum.
For the third year now, Action Impact was asked to produce the event from start to finish. This involved the event design itself, management of the 130 speakers and the event production across the entire three day itinerary.
Plenary sessions took place on a large purpose build stage set in the Madinat Arena as did the pre-conference Summit on Saudi Arabia, under the chairmanship of HRH Prince Sultan Bin Salman Bin Abdulaziz Al-Saud. These keynote sessions were supported with a packed programme of 45 interactive workshops across many breakout rooms, including for the first time this year, "The Investment Den"- a live auction on investment opportunities.
To complement the intensive conference programme, the Johara Ballroom was transformed into a fully blown trade exhibition floor with over 40 stands. This area also included internet cafes and networking zones to allow people to unwind at the end of the days formalities.