One of the main focus points of this year’s TRA presence was around Corporate Social Responsibility.  CSR is a core operation of TRA, which reflects the Authority’s business processes in producing an overall positive impact on the UAE community.  In line with this objective, Action Impact created a very engaging ‘Social Wall” which incorporated an interactive screen showcasing TRA’s achievements and contributions to CSR activities.  Striking and influential images ran around the stand perimeter which created an unmissable experience. A giant iPad and iPhone display was positioned in the heart of the stand for the launch of the aeCERT iPhone application.

“we are satisfied about our participation in GITEX 2011. During the week we discussed several topics and shared with participants what we do in order to keep the UAE ICT sector at high levels of development and leadership.  The responses on our participating were encouraging, as participants commended the advancement achieved by our ICT sector.  The number of visits to our stand and the book of visitors undoubtedly give a clear clue of the attraction our stand had during this event.”

H.E. Mohamed Nasser Al Ghanim, TRA Director General