Apart from a superbly crafted design, the priority was getting the layout and space planning right and giving their three projects prime positioning in order for visitors to have the opportunity to learn more about each one.
Action Impact designed a stand that paid detailed attention to practical logistics, took in to consideration the customer flow and used Burooj's positioning in the hall to their advantage. The design included placing three main models on the main approach, each one supported with an info pod that housed 17" monitors to display the fly through and relevant detail on each project.
A 60" plasma screen recessed in to the wall and a 3d backlit logo made the perfect backdrop to the models and was a brilliant attractor onto the stand. VIP's were looked after in the mezzanine floor that was designed with luxury in mind.
The result was a delighted client team with their guests spending time on the stand showing a keen interest in all of the projects.