Sep 2009
We designed and built the entire stand from start to finish in one week, and it has featured in much of the press coverage about the Yasalam event. Including a real Formula 1 car, a Porsche as well as a V8 supercar, the stand's main objective was to inform the public about Yas Marina Circuit and the activities that will be happening there. Highly impactful graphics covered the walls with information and an area within the structure was dedicated to merchandise sales. Plasma screens showed film footage of the circuit and visitors were encouraged to enter their details on data capture stations to stand a chance to win great prizes, including a ride in the F1 car. The entire project was designed, built and installed in less than 8 days.
