Jan 2011
In November, Qatar Exchange contracted Action Impact to design, build and manage their 100sqm exhibition stand at the annual Q Money conference in Doha, Qatar.
The primary aim of Qatar Exchange is to support Qatar’s economy by giving investors a platform through which they can trade fairly and efficiently. The exchange is part of a comprehensive national strategy that aims to establish Qatar as a world-class international market and reinforce the country’s position as a regional financial centre by introducing new trading products, technology and international investors and issuers to Doha.
For the exhibition stand at Q Money, the objective was to communicate these aims to citizens of GCC countries and to provide a professional platform to introducing the participating companies and their products and services.
Action Impact developed an innovative, visually appealing design, communicating the authority, progressiveness and moderns of the exchange while holding true to the heritage of Qatar Exchange and the country as a whole. The stand was welcoming, open and approachable from all sides with the inner area centered around four seamless plasma screens with a live link to the exchange, keeping visitors up to date with the latest developments. In addition there was ample opportunity for visitors to learn all about the exchange and attract them as new investors.
The stand was very well received by the management of Qatar Exchange as well by the many high profile visitors of the Q Money exhibition.
