Following the success of the Ovi Roadshow in 2009, Action Impact were delighted to be asked to develop and lead the 2010 campaign.
The concept remained the same, to create a series of mall activities that engage and encourage target consumers to utilize Ovi services ; Nokia Music, Nokia Messaging, Nokia Navigation and Maps and the Ovi store.
The aim was to keep the strong look and feel that was created and delivered with the first roadshow, using existing assets but updating the content to coincide with Nokia’s recent campaigns.
The stands ran for a period of three weeks in four locations, Abu Dhabi, Dubai, Kuwait and Qatar which Action Impact recruited and trained a total of 35 promoters for.
With engaging demo areas and interactive listening stations, the stands were once more a huge success.