Action Impact’s second exhibition for Dohaland was produced for MIPIM 2011 in Cannes, France.
It was the first time Dohaland has exhibited at MIPIM, bringing its award-winning, flagship project, Musheireb, to the world’s largest property fair. Over 17,000 professionals attend MIPIM, the world's premier real estate industry event, which this year runs from 8-10 March at the Palais des Festivals, Cannes, France. Over 1,700 companies exhibited to engage with other investors, developers and local authorities.
At MIPIM, Dohaland offered the visitors a peek into the future of Doha, its past and its present, as well as an understanding of the unique features that are part of traditional Qatari living. Artifacts, images, and interactive displays helped visitors understand the process, progression and origins of Musheireb’s new architectural language.