An Aldar First On Yas Island!  A Sales Centre In Twelve Weeks!

An Aldar First On Yas Island! A Sales Centre In Twelve Weeks!

Action Impact
Another challenge from Aldar Properties delivered in record time. “In one of our early meetings about their stand for Cityscape Abu Dhabi, our clients at Aldar Properties mentioned that they were struggling to find a venue for a sales centre for the Yas Acres development,” says Hedley Grist, Action Impact’s Account Director. “We’ve worked on a few interesting projects with temporary structures (some of which turned out not to be so temporary), so we offered to help...
Action Impact’s ‘Expo 2020 Experience’ Inspires New International Award

Action Impact’s ‘Expo 2020 Experience’ Inspires New International Award

Action Impact
At last week’s 2016 Middle East EVENT Awards, Action Impact’s Expo 2020 work in Milan, Italy helped inspire Informa Exhibitions, the organisers of the Middle East EVENT Awards, to create a new award for 2017 – ‘Best International Event or Brand Activation’. Adrian Bell, Co-founder and Executive Director at Action Impact said; “We are extremely proud of the experience that we created for Expo 2020 Dubai, and it is an honour to be told that we have helped promote the need for a whole new category for future editions of the prestigious Middle East Event Awards. As a company, our vision has always been to support local companies and organisations in telling their stories to their target audience, wherever they may be, and although that usually means that we work locally and regionally, we have the network and the experience to enable us to produce world-class work anywhere in the world...
How To Stand Out From The Crowd: Create An Oasis

How To Stand Out From The Crowd: Create An Oasis

Hedley Grist
Aldar Properties challenged us to be different, so we delivered an oasis of calm contemplation… that revolved! “We’d done quite a few stands for developers before, and we entered the meeting expecting the usual brief: make the models look good,” says Hedley Grist, Action Impact’s Account Director. But Abu Dhabi based Aldar Properties had a surprise for Hedley and Executive Creative Director, Simon Tapping: they wanted something ‘different, really different.’ “Their explanation of different was that we would be featuring a single project, code-named North Yas, and that there would be no models on the stand, and otherwise we had a blank sheet of paper,” says Simon...
Action Impact Builds First-Of-Its-Kind “Temporary Museum” For HIPA

Action Impact Builds First-Of-Its-Kind “Temporary Museum” For HIPA

Mike Wain
When legendary French avant-garde filmmaker Jean Luc-Godard was asked the deceptively simple question, “What is photography?” he answered with a stark, but profound statement: “Photography is truth.” Ask what a museum is, and many people will describe it as a building – usually old and grand – that’s packed with artefacts...
Virtual Gekko

Virtual Gekko

Simon Tapping
A VIRTUAL SALES TOOL THAT BRINGS CUSTOMERS’ IMAGINATIONS TO LIFE “Believe me, once your property is finished, it’ll look and feel great.” That’s something you hear a lot when you’re looking at off-plan properties in a sales centre for a new development. Communicating how a property will look and feel once it’s built has always been a challenge...
Emma Clark Achieves A First For Events Professionals In The Middle East

Emma Clark Achieves A First For Events Professionals In The Middle East

Action Impact
Action Impact’s famously energetic Event Director, Emma Clark, is known for her conviction that ‘nothing is impossible’. It has helped her produce a very long (and high profile) list of conferences, public forums, roadshows and product launches over a career that’s spanned more than a decade. When she decided to study for, and achieve, the International Special Events Society’s prestigious global designation as a Certified Special Events Professional, no one at Action Impact doubted that she’d succeed...
General Motors At The Dubai Motor Show

General Motors At The Dubai Motor Show

Mike Wain
Where the rubber hits the road for General Motors in the Middle East When General Motor’s global design agency, Czarnowski, showed us their designs for three huge stands at the 12th Dubai International Motor Show we knew that we had a big challenge ahead of us. It was clear that GM was entering a very important year for all their stakeholders. An unprecedented number of significant new launches meant that there’d be a lot of press attention around their presence at the world’s major motor shows...
Inauguration Of Qasr Al Muwaiji Birthplace Of Sheikh Khalifa Bin Zayed Al Nahyan

Inauguration Of Qasr Al Muwaiji Birthplace Of Sheikh Khalifa Bin Zayed Al Nahyan

Action Impact
Action Impact, the UAE’s leading brand experience agency, successfully delivered the prestigious opening event at Qasr Al Muwaiji, on behalf of Abu Dhabi Tourism  and Culture Authority (TCA Abu Dhabi). The historic event took place at the prominent, newly-restored fort complex in Al Ain, between 15th and 21st November 2015, when Qasr Al Muwaiji reopened as a museum and exhibition, featuring significant moments of the President’s childhood, celebrating his leadership and national achievements, and as a monument to the country’s progress. Home to the Al Nahyan dynasty and birthplace of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, the impressive fort opened its doors for the first time in over 60 years...
A Decade Of Difference

A Decade Of Difference

Abbé Felters
Time certainly flies when you’re having fun. It’s difficult to believe we’re ten this year when it seems like only yesterday when our doors first opened for business. Perhaps we’ve been too engrossed in our work; that might explain it...
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