The launch took place in July in the Serdaal Ballroom at the recently opened Westin Dubai Mina Seyahi Beach Resort & Marina.
Innovarcs vision is that each property be distinct from any other in the market due to their architectural design excellence, so Action Impact ensured the evening reflected and complemented this vision.
A custom built stage and set along with a custom built lectern and flower plinths were specifically designed to both emulate the brand colours and also showcase the sleek design of the Innovarc logo. Specially designed floral pieces were also created using a combination of grasses, lilies, and copper in the brands trademark ‘VA' shape.
Luxurious soft lighting encased the room where guests were wowed by the exclusive properties in a promotional video and animated fly through.
With some impressive sales opportunity's created for Innovarc, the evening was a huge success.