Mar 2011
Etihad Rail, the master developer and operator of the UAE’s first railway network, formerly known as Union Railway, unveiled its new dynamic corporate identity, its future plans for the nationwide railway project and its phases of implementation in a world launch event at Yas Hotel, Abu Dhabi on 23rd March 2011.
Action Impact were selected to design, manage and deliver the launch event with the presence of H.E. Nasser Al Sowaidi, Chairman of the Board of Directors of Etihad Rail and H.E. Mattar Al Tayer, the company’s Vice Chairman, and attended by representatives of both the private and public sectors, as well as local, regional and international media.
Revealing the new corporate identity for the first time, Action Impact were given the opportunity to successfully create an environment for the guests to be the first to see the new brand and the most recent railway network.
A custom built stage along with impressive graphic panels and floral pieces were specifically designed to both emulate the brand colors and also showcase the unique design of the Etihad Rail brand.
Action Impact made sure that the brand was executed throughout different stages of the event from pre-function and media registration areas to the conference room and finally the impressive dinner set up at the spectacular Palm Garden at Yas Hotel.
