Abu Dhabi Airports Company contacted Action Impact to design a new, creative stand to showcase the company and it’s subsidiaries at forthcoming events in 2010.
The first of these events was Tawdheef, a leading careers event in Abu Dhabi focusing on recruitment, emiratisation and training.
ADAC’s overall objectives were to position themselves as a strong player in the aviation market place and to showcase the ADAC brand and it’s Airports in an engaging way.
Action Impacts design was tailored to recruiting young Emirati graduates and to project visitors into the jobs available at ADAC.
The architecture took inspiration from the Midfield Terminal with elegant arches encasing the stand and a runway to symbolize the students career path.
The design provided an opportunity for students to drop their printed CV, register their CV electronically and have either informal or more formal conversations with the ADAC staff in a lounge area or private meeting room.
The stand reflected the progressive nature of ADAC, it’s airports and services and was very well received.