Film crew debuts the RED ONE

Nov 2008

Action Impact's Film and Video Division has successfully completed their first RED ONE Camera shoot in Dubai, United Arab Emirates.


"We have just completed a 12 day shoot for the Al Naboodah Construction Group and the image quality that the RED ONE produced was astonishing",
Neill Frank, Production Manager



With images filmed in 4K at five times the resolution of HD and tremendous dynamic range, the team is convinced that digital filming has arrived. Ironically, once you liken the digital process to film, the data handling becomes seamless and easy enough to handle. There are many ways of using the digital format and this allows for many artistic avenues to be explored.

"We feel that we have mastered the filming, work flow and post aspects that come with this new and exciting format. This puts us at a great advantage as we now have the experience and expertise to shoot amazing and more cost effective material on a camera that offers a 'film look', at a much more affordable price."