For the 2nd consecutive year Action Impact were awarded the contract to design and build the Telecommunications Regulatory Authority (TRA) stand at GITEX 2011.
With six major initiatives of TRA to showcase on the same platform, Action Impact ensured equal prominence and opportunity was given to each ICT entity to showcase their products and services, whilst ensuring design consistency and brand recognition ran throughout the stand.
One of the main focus points of this year’s TRA presence was around Corporate Social Responsibility. CSR is a core operation of TRA, which reflects the Authority’s business processes in producing an overall positive impact on the UAE community. In line with this objective, Action Impact created a very engaging ‘Social Wall” which incorporated an interactive screen showcasing TRA’s achievements and contributions to CSR activities. Striking and influential images ran around the stand perimeter which created an unmissable experience. A giant iPad and iPhone display was positioned in the heart of the stand for the launch of the aeCERT iPhone application.
The stand once again, was a great success for both TRA and Action Impact.