TRA (Telecommunications Regulatory Authority) commissioned Action Impact to design and build their 10m x 17m stand at IDEX. The brief included the following elements which needed to be incorporated into the stand: meeting rooms, a room for the Director General, a Press room, interactive elements, a Hummer to be displayed, and a live demonstration area for aeCERT.
The aeCERT team required a large PDP wall with specialized IT setups to accommodate their highly advanced systems. Their objective was to demonstrate how they prevent internet security breaches, through a live attack/defense scenario happening on screen.
From a design perspective, we aimed to maximize brand exposure and interaction between staff and visitors on the stand.