Jun 2011
Action Impact was contracted by internet giant Yahoo! Maktoob to produce an event welcoming Carol Bartz (Global CEO and President of Yahoo!) to the region. Key clients and industry peers were invited to attend the networking evening to learn more about Yahoo!’s plans for regional growth.
Based on the B2B message of SCIENCE + ART + SCALE, Action Impact developed a very impactful stage set in the Asateer Tent at Atlantis, The Palm.
Action Impact arranged three food stations centrally in the room, on which a variety of food was served tailored to the SCIENCE, ART & SCALE themes. There were oversized food items to represent scale, beautifully presented canapés on art palettes, artistically created desserts, as well as dishes served in test tubes to represent the science theme.
Guests were welcomed by charming hostesses and a roaming saxophonist and DJ played lounge music which added entertainment to the evening. A traditional ‘eriksous’ server also poured date juice for the guests to enjoy.
Action Impact managed the full event – from venue booking, invitation design and distribution, RSVP management, entertainment, set and stage design and build and event management on site.
