Apr 2010
Action Impact were asked to design a modular exhibition stand for Cityscape and beyond, positioning TDIC as the master developer in Abu Dhabi and creating a showcase for both the TDIC brand and project developments.
Our response was to create a stand that had a strong hierarchy with a brand envelope wrapping the entire experience which was unmistakably TDIC. Within this envelope we wanted to make TDIC Cityscape a place where visitors would want to spend time by creating personal brand encounters and providing a home for dialogue and debate. This was achieved with the creation of a bright courtyard complete with trees and waterfall. The surrounding space was utilized for project and corporate information with the use of bold canvas prints.
To complete the objectives of TDIC a formal meeting space and Majlis mezzanine level was implemented accessed by a grand staircase from the courtyard below.
