Emaratech in partnership with DNRD approached Action Impact with a challenging brief for GITEX 2011. The affiliation wanted to showcase both Middle East key companies on one platform, however each needed to be treated and branded as an individual exhibitor. Emaratech and DNRD also wanted to showcase more than ten products and services each.
The result was a fusion of DNRD's traditional Islamic design elements and the modern sophisticated feel of Emaratech. The two companies sat side by side beautifully and attracted many visitors including His Highness Sheikh Mohammed Bin Rashid Al-Maktoum, Prime Minister and Vice President of the UAE and Ruler of Dubai. The warm and welcoming stand encouraged visitors to explore and interact with staff to acquire further information. A racing car and a newly launched handicapped e-gate were the major attractions to the stand highlighting the ease of UAE border crossing.
Action Impact was responsible for the development, production and build of the stand including all supporting services.