May 2010
The Comes With Music offer ‘4 million songs, 4 free, 4 keeps’ is quite simply free music, so we set about developing our concept around enhancing peoples lives through the joy of music.
The roadshow took place across six different malls within the UAE and was an invitation for visitors to join in, come together and enjoy free music at live listening stations and live busking platforms.
The roadshow was designed as a modular system of units, a versatile kit of parts that can be combined to form multiple floorplans and construction setups.
All units shared the same visual language – a bursting mass of CD cases and allowed for a more open feel, inviting people to take part, approach the stands and listen to music at their leisure.
Visitors to the stand were able to explore the totems and listen to music through the Nokia X6 devices which were mounted to the totems and synced with Nokia headphones. Laptops around the stand also allowed visitors to browse on screen .
On the large ‘hero’ walls, Action Impact created a bespoke interactive digital animation allowing visitors the opportunity to interact with animated graphics that pixellated with their face and body movements.
In addition to the mall activity, the JBR stand provided a dedicated ‘busking’ platform for live performances from up and coming talent. The live performances included acoustic sets, live DJ’s and solo artists and was a huge crowd pleaser.
