Cartoon Network and twofour54 partnered in 2010 to support the development of the media and entertainment content industry within Abu Dhabi.
In line with all the impressive and remarkable projects Action Impact has delivered so far for twofour54, AI was approached again to create a Cartoon Network (CN) environment within the existing space and dedicated CN classroom.
The project involved addressing the branding and way-finding for the CN space and classroom inside one of the twofour54 buildings. Understanding the brief, AI created an inspiring concept implementing the range of popular Cartoon Network characters in both 2D and 3D designs.
A beautifully designed way-finding of BEN 10 (the famous character in American animated series produced by CN) in 3D was positioned at the main entrance essentially drawing everyone attention to the space. Moving inside the classroom, students experience a unique and distinctive type of classroom being surrounded by their favorite characters.
The graphic treatment and execution of the 3D elements within the main graphics has successfully enhanced the aesthetic and functionality of the CN lounge and classroom.