Action Impact’s famously energetic Event Director, Emma Clark, is known for her conviction that ‘nothing is impossible’. It has helped her produce a very long (and high profile) list of conferences, public forums, roadshows and product launches over a career that’s spanned more than a decade.
When she decided to study for, and achieve, the International Special Events Society’s prestigious global designation as a Certified Special Events Professional, no one at Action Impact doubted that she’d succeed. And she did, becoming the first person in the Middle East to be able to put the much coveted initials, CSEP, after her name.
“After more than ten years of hard work I thought it was the right time to prove myself on a global stage and get a qualification that could help me develop my skills even further,” says Emma.
Since 1993 the CSEP qualification has provided global recognition to event professionals who have successfully demonstrated the knowledge, skills and ability to carry out all the components that contribute to a successful special event around the world.
Action Impacts’ directors, Mike Wain and Adrian Bell, supported Emma’s studies. “It was a hard program, and very demanding. But I managed to organise my time and got great support from other members of the team at Action Impact,” says Emma. “I’m known for my borderline OCD tendencies,” she adds, “But that helped me get to grips with my schedule and the study materials.”
Emma sat the exam under controlled conditions in a specially set-up facility using a secure, virtual link. “I had to use both my practical knowledge gained from learning on the job, to flesh out the theory, and the exam was very tough,” says Emma. Her efforts paid off: she passed and won the coveted initials.
“I’m very proud,” she says, “Not just because I’m the first person to achieve the CSEP in the Middle East, but because it shows just how committed to quality Action Impact is as a company. The industry is maturing fast in the region, and more and more professionals will achieve this kind of global accreditation. That’s healthy for them as individuals, and for the industry as a whole.”
Emma’s achievement means that her abilities have been benchmarked against the best in the world, and it also reflects the qualities that are at the heart of Action Impact’s philosophy. “I don’t want this to sound like a tearful awards ceremony acceptance speech,” says Emma, “But I couldn’t have achieved this without Mike and Adrian’s support. I was always confident in my ability, but having those letters after my name, just makes me more determined to keep on developing my skills.”